take sth personally 
 
to think that someone is offending you when they are not
认为…是针对个人的
 
These criticisms should not be taken personally (= they are not meant to criticize any one person in particular).
这些是泛泛的批评，不应被视作是针对任何个人的。
 
Don't take it personally. He's scared to climb down.
他不是不理你, 只是不敢爬下来。
 
He was being a jerk to everyone. Don't take it personally.
他对每个人都是这么贱，你别往心里去。