[00:08.04]On the Popularity of Microblog
[00:11.71]Microblog is all the rage today.
[00:16.07]People read, post comments
[00:19.18]and forward posts on Microblog frequently.
[00:22.97]Several possible reasons could
[00:26.08]account for Microblog's thriving popularity.
[00:29.07]To begin with, its unique feature,
[00:32.06]the 140-word-limitation,
[00:34.92]is in line with modern people's pursuit for simplicity.
[00:39.21]Next, as Microblog is a platform for individuals
[00:44.07]to share their own mood,
[00:45.75]thoughts, photos and so on,
[00:48.30]it is much more interesting and appealing compared
[00:51.47]with other dull and official-looking network platforms.
[00:55.58]Besides, it's a good channel for ordinary people
[01:00.00]to get closer to their idols
[01:02.05]ranging from popular stars to business leaders.
[01:05.66]Finally, people can offer or ask for help,
[01:10.14]advocate new conceptions,
[01:12.38]or even advertise something by interacting flexibly
[01:16.55]and freely with their Microblog friends.
[01:19.41]As far as I am concerned,
[01:21.90]the prevailing Microblog will,
[01:24.71]on the one hand,
[01:26.08]enhance the interaction among individuals,
[01:29.12]narrowing the gap between people.
[01:31.43]On the other hand,
[01:33.17]it may also function as a rumor-deliverer,
[01:36.53]misleading the masses.
[01:38.27]Therefore, we should be cautious when we are using Microblog.
[01:43.44]
