However, the effect was short lived. Within three months, both groups of callers were more or less equal when it came to how many had remained smoke free. The researchers are optimistic, though, that continuous positive messages about the benefits of quitting smoking could have a longer lasting effect. Most people, smokers included, are well aware of the dangers of nicotine–so well aware, in fact, that warnings about the health hazards of smoking may come across as annoying or redundant. The researchers suspect that emphasizing the benefits of quitting may be more effective because it promises a certain, beneficial outcome. And with enough positive encouragement, smokers learning about the benefits of a smoke free life may be more inclined to quit.