There has been a dramatic increase in the popularity of veganism around the world in the past decade. Many people are becoming vegans in an attempt to lead a lifestyle that is more conducive to helping the planet. Giving up eating meat, dairy and other food from animals constitutes the bulk of changes vegans make to their lives. However, an increasing number of vegans are now extending their beliefs to fashion. There is a considerable increase in the sales of vegan clothing, footwear and accessories. Retailers are marketing products that are free from cow skin and other animal products. Shops are full of synthetic fur coats, plastic belts, and shoes made from tree bark, recycled plastic bottles, rubber and coconut fibre.

在过去的十年里，全世界素食主义的流行程度有了戏剧性的增长。许多人正在成为素食主义者，试图过一种更有利于帮助地球的生活方式。放弃吃肉、奶制品和其他动物性食物是素食者生活中的主要变化。然而，越来越多的素食主义者正在将他们的信仰扩展到时尚领域。素食服装、鞋类和配饰的销售有相当大的增长。零售商正在销售不含牛皮和其他动物产品的产品。商店里摆满了人造毛皮大衣、塑料腰带和用树皮、回收塑料瓶、橡胶和椰子纤维制成的鞋子。

Research in the United Kingdom revealed that 42 per cent of shoppers considered animal welfare before buying clothes. The researchers discovered that people of all ages would consider purchasing vegan footwear. The trend in vegan fashion has also reached luxury brands. Designer Stella McCartney has designed a new range of fashion that is free from leather and makes use of recycled products. Her new collection is based on a theme of the iconic sixties pop group the Beatles. Ms McCartney's father, Paul, was lead singer of the group. She has designed leather-free Yellow Submarine sneakers and colourful fake fur coats. Ms McCartney is a committed animal rights activist.

英国的研究显示，42%的购物者在购买衣服前考虑过动物福利。研究人员发现，所有年龄段的人都会考虑购买素食鞋。素食时尚的潮流也波及到奢侈品牌。设计师斯特拉·麦卡特尼设计了一系列全新的时尚产品，既不含皮革，又能利用回收产品。她的新系列是基于60年代标志性流行乐队披头士的主题。麦卡特尼的父亲保罗是该乐队的主唱。她设计了不含皮革的黄色潜水鞋和五颜六色的假毛皮外套。麦卡特尼女士是一位坚定的动物权利活动家。