苹果：数字表冠的野心

Apple Watch，是库克接替乔布斯之后推出的首款全新类型产品，这款万众期待的智能手表又一次展现了苹果的野心：革新可穿戴设备，进军时尚业，引领消费行为......

测试中可能遇到的词汇和知识：

unveiling 揭幕式[,ʌn'veɪlɪŋ]

reveal 透露[rɪˈvi:l]

Yerba Buena centrer 芳草地艺术中心

virtual|['vɜːtjʊəl] 虚拟的

compatible 兼容的[kəm'pætɪb(ə)l]

Apple spotlights apps to woo Watch buyers（437words）

by Tim Bradshaw,March 9,2015

Apple is turning to partners' applications to persuade consumers to pay between $349 and $17,000 for its new Watch,as it launched its first new category of device since Tim Cook succeeded Steve Jobs as chief executive.

Monday's unveiling of the highest profile wearable device to date focused on messaging,health and telling the time even as Mr Cook previewed third-party apps that will let users be more productive,unlock doors and view photos.

“Apple brings a whole new personal dimension in timekeeping that's never been done before,” Mr Cook,who first revealed the Watch in September,told an audience of hundreds of reporters,partners and Apple employees at the Yerba Buena centre in San Francisco.

“It's a revolutionary new way to communicate with others and it's a comprehensive fitness companion,” he said. “There will be some great third party apps……When you unleash that creativity it's incredible.”

The Watch will have a battery life of 18 hours,Mr Cook said,and incorporate the Apple Pay mobile payments system and Siri,Apple's virtual assistant. It will go on sale in nine countries from Australia to the US on April 24.

Under the design leadership of Sir Jonathan Ive,Apple has wooed the fashion industry with a stylish array of finishes and bands Mr Cook called “absolutely fabulous”,with pricing running from $349 for the Sport version to $10,000-$17,000 for the Edition,which features a gold case.

In a nod to both fashion and fitness,Mr Cook shared the stage with Christy Turlington Burns,model,marathon runner and founder of Every Mother Counts,a maternal health organisation,who features in marketing for the Watch.

However,some tech analysts have questioned whether its compact colour touchscreen and novel “digital crown” controller can win over those consumers who have not been tempted to buy existing smartwatches from the likes of Samsung,Motorola or Pebble.

Wall Street forecasts for the device's unit sales in its first full year on the market range between 20m and 30m.

Only owners with iPhones launched since 2012 — estimated to be more than 300m people — will find their smartphone is compatible with the Watch when it goes on sale next month.

Alongside the health-tracking,messaging,payment and timekeeping functions Apple has created as tent pole features for its smartwatch,Mr Cook introduced apps from social networks such as Facebook,Instagram,WeChat and Twitter,sports scores from ESPN and Major League Baseball and transport services such as car-hailing app Uber and American Airlines ticketing.

Advocates for the Watch say that it can reduce the estimated 150 times a day that smartphone owners check their mobile devices.

1.Which of the following features about the new Apple device is incorrect?

A.Clean the office

B.Tell the time

C.Send the message

D.Manage the health

[1] 答案

2.In paragraph 6，the two types of Apple Watch are Sport version and ______?

A.Business version

B.Copper version

C.Gold edition

[2] 答案

3.According to the author，who will be the potential customers of Apple Watch?

A.The businessmen

B.The sports enthusiasts

C.The users of iPhone

D.The overseas students

[3] 答案

4.The third party apps introduced by Mr Cook in paragraph 11 including?

A.WeChat、Linkin、Blogger

B.ESPN、Youtube、MSN

C.Facebook、Instagram、WeChat

D.Skype、Major League Baseball

[4] 答案

[1]答案：A.Clean the office

解释：文章第二段，周一的发布会聚焦于信息发送和健康，库克在会上预演了支撑迄今最高调可穿戴技术产品的第三方应用。

[2]答案：C.Gold edition

解释：第六段，苹果手表有标价349美元的运动版和标价10000美元到17000美元不等的黄金版。

[3]答案：C.The users of iPhone

解释：第十段，只有2012年以来发布的iPhone能与这款将于下月上市的智能手表兼容，这意味着潜在用户大约超过3亿。

[4]答案：C.Facebook、Instagram、WeChat

解释：倒数第二段，库克加入了Facebook、Instagram、微信和Twitter的应用，还有来自娱乐与体育节目电视网和职业棒球大联盟的赛事查询,以及叫车软件Uber和美国航空订票软件等交通服务应用。