令人上瘾的动感单车健身俱乐部

当健身俱乐部都面临经营困境时，动感单车健身俱乐部 SoulCycle 却风靡全美。据《福布斯》报道，它的会员忠诚度超高，很多人达到上瘾的程度。和单调昏暗的传统健身俱乐部不同，SoulCycle的一切看上去都精致漂亮，富有吸引力。该俱乐部的卖点不仅在于为人们提供健身场所，更在于通过良好的气氛为顾客创造积极心情。

测试中可能遇到的词汇和知识：

IPO 首次公开募股

prospectus 内容介绍

meditative 冥想的

gratify 使满意

affinity 密切关系

SoulCycle: reinventing the wheel（261 words）

Would you pay $34 to ride a stationary bike against a backdrop of throbbing dance music in a room full of candles for 40 minutes（and that is before paying to rent the customised cycling shoes)?That is a basic description of SoulCycle,the exercise phenomenon that has gripped the Manhattan jet set. SoulCycle filed its IPO prospectus on Thursday revealing a business that generated $112m of revenue in 2014.

But that $34 does not just burn a few hundred calories — it comes with an emotional therapy session,which may just be a bargain（and is certainly far cheaper than lying on a psychiatrist's sofa for an hour). The pitch the exercise studio chain makes is that it is bringing “soul to the people” with instructors who “guide riders through an inspirational,meditative fitness experience”.

Providing such an experience happens to be financially gratifying too. SoulCycle boasts operating margins of 35 per cent. Not unlike financial services,it seems talent matters as riders develop an affinity for particular instructors. And staff costs are its single largest expense,running at Wall Street-like 45 per cent of class revenue.

As it turns out,the psychic benefits of exercise are not just for the well-heeled. A discount gym chain,Planet Fitness,is soon to price its own IPO. It emphasises a “judgment-free zone” without “gymtimidation”. A prospering world demands physical and emotional wellbeing. Clever entrepreneurs have figured out they can be offered in the same venue — at a healthy profit.

1.How much revenue did the SoulCycle generate in 2014?

A.$112bn

B.$12m

C.$112m

D.$11bn

[1] 答案

2.Which of the following is not mentioned as offered by SoulCycle?

A.Energy drinks

B.Stationary bikes

C.Candles

D.Background music

[2] 答案

3.Which of the following is SoulCycle's single largest expense ?

A.Facility maintenance

B.Electric power

C.Staff costs

D.Propaganda costs

[3] 答案

4.Which of the following companies is mentioned to be soon to price its own IPO?

A.24 Hour Fitness

B.California Fitness

C.LA Fitness

D.Planet Fitness

[4] 答案

[1]答案：C.$112m

解释：文章第一段提到SoulCycle在2014年的收入是$112m。

[2]答案：A.Energy drinks

解释：文章第一段提到在SoulCycle运动时顾客可在点满蜡烛的室内伴着富有节奏感的背景音乐蹬脚踏车，全文没有指出该健身房提供运动饮料。

[3]答案：C.Staff costs

解释：文章第三段提到SoulCycle最大的支出是人事费用。

[4]答案：D.Planet Fitness

解释：文章最后一段提到Planet Fitness即将进行首次公开募股。