Prudential's history has been about change and innovation. Throughout its history Prudential has had to survive in difficult markets where other businesses folded. It recognized that it had to grasp the difficulties of communicating the value of its products to differing and diverse markets through periods of great political and social change. The development of new products and the emergence of new markets have established Prudential as a significant player in the world of international retail financial services.

保诚的历史是变革与创新的历史。年复一年，保诚在他人破产的困难市场中生存。公司认识到必须把握难点，即使是在政治和社会变革时期，也必须能够把自己产品的价值在各不相同、复杂多样的市场内说明清楚。开发新产品，以及新市场的出现，使保诚在国际金融零售服务领域成为一位举足轻重的成员。