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The World Health Organization (WHO) on Thursday called for a comprehensive ban on all tobacco advertising, promotion and sponsorship as it marks World No Tobacco Day Friday.

The WHO said the ban should include point-of-sale (POS) advertising or store sales promotions, the last refuge of advertisers still allowed in most countries 　61　 all other kinds of tobacco advertising 　62　 (ban).

It said that children were exposed to POS advertising, 　63　 cigarettes were often sold near racks of candy and other items aimed at children.

“As called for in the WHO Framework Convention on Tobacco Control, governments must 　64　 (comprehensive) ban tobacco advertising, promotion and sponsorship,” said Shin Young-soo, WHO Western Pacific regional director.

“We must halt the tobacco industry's aggressive marketing of its products, 　65　 cause addiction, suffering and millions of deaths each year,” he said.

The WHO noted that after Hong Kong banned tobacco advertising in broadcast media, billboards and print media, it was found that brand recognition remained high at 66 percent to 64 percent among children whose families were nonsmoking because POS advertising and sponsorship were not controlled.

To subvert marketing bans, the tobacco industry has shifted to forms of indirect advertising, such as sponsorship of sports or cultural events and viral marketing, including word-of-mouth, the WHO said.

The global organization warned that tobacco use was a leading cause of 　66　 (prevent) death, 　67　 (kill) nearly six million people every year around the world.

“Of this number, more than 600,000 are nonsmokers who die from exposure 　68　 second-hand smoke. 　69　 urgent action is taken, the annual death toll could rise to more than eight million by 2066,” the WHO said.

Meanwhile, the cancer survivor group New Voice Association of the Philippines (NVAP) urged the government to enact 　70　 (strict) antismoking laws to plug legal loopholes “that are being used by the tobacco industry to continue to promote their deadly products.”

“As the tobacco industry loses its grip on the West, it has turned its eyes on Asean, especially the Philippines, to promote its deadly products,” said Emer Rojas, NVAP president.