Day 7 We recommend that Monarch Books open a café in its store

The following is a recommendation from the Board of Directors of Monarch Books.

“We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café.”

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

五问：

（1）“We recommend that Monarch Books open a café in its store”是结论， “Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects”是事实，值得反驳吗？

（2）每个人都喜欢咖啡厅吗？有人会因为咖啡厅而来到这个书店，但是否也可能有人因为咖啡厅而不愿意再来这个书店呢？

（3）撤除童书区是否会减少客户群体？以前的客户是因为书店的图书品种繁多而光顾的，现在这样做是否会减少书店原有的特点？

（4）调查的结果一定是准确的吗？全国性的调查能代表当地的情况吗？即便调查结果是准确的， 10岁以下儿童人数减少就一定意味着儿童书籍的购买量会降低吗？如果每个家庭为儿童购买更多的书籍是不是反而会导致销量增加？除了人数之外，购买量还与哪些方面相关？比如跟该地区的经济水平有没有关系呢？

（5）适合 Regal书店的策略就一定适合 Monarch书店吗？两个书店之间除了咖啡厅之外，还有其他差异吗？原文中甚至没有告诉读者 Regal书店是否因为开设咖啡厅取得了成功。