Day 51 Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States

The following memorandum is from the business manager of Happy Pancake House restaurants.

“Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. Only about 2 percent of customers have complained, indicating that 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers cannot distinguish butter from margarine or they use the term ‘butter’ to refer to either butter or margarine. Thus, to avoid the expense of purchasing butter and to increase profitability, the Happy Pancake House should extend this cost-saving change to its restaurants in the southeast and northeast as well.”

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

【本题与Day 15题目相似，不同之处：（ 1）结论是最后一句“Thus, to avoid the expense of purchasing butter and to increase profitability, the Happy Pancake House should extend this cost-saving change to its restaurants in the southeast and northeast as well.”（2）文中是否给出了地区间的差异比较？同一策略能够简单地在不同地区取得相同的效果吗？为什么不能？我们应当考虑哪些因素？例如： southeast and northeast的顾客普遍能够区分黄油与人造黄油，且不愿接受人造黄油，那就可能会导致顾客减少。】

五问：

其他可参考Day 15的思考路径