TikTok tests AI-powered search feature
TikTok 测试人工智能搜索功能

TikTok is experimenting with an enhanced search feature, utilising generative AI to provide more comprehensive search results. Dubbed ‘search highlights’, this feature showcases AI-generated snippets at the top of certain search result pages, offering users a glimpse into the full response by clicking through. Initial tests reveal AI-generated responses for queries ranging from recipes to product recommendations, such as ‘best laptops 2024’.
TikTok 正在尝试增强搜索功能，利用生成式人工智能提供更全面的搜索结果。该功能被称为“搜索亮点”，在某些搜索结果页面的顶部展示人工智能生成的片段，让用户通过点击即可了解完整的响应。初步测试揭示了人工智能生成的查询响应，范围从食谱到产品推荐，例如“2024 年最佳笔记本电脑”。

Powered by ChatGPT, TikTok’s AI search results aim to surface relevant content based on user queries. However, the feature has limitations, with not all searches yielding AI-generated answers. Some search queries display results generated by ChatGPT alongside a broader ‘search highlights’ feature.
在 ChatGPT 的支持下，TikTok 的人工智能搜索结果旨在根据用户查询显示相关内容。然而，该功能有局限性，并非所有搜索都会产生人工智能生成的答案。一些搜索查询会显示 ChatGPT 及其更宽泛的“搜索亮点”功能。

The birth of the new search tool, backed by AI, reflects TikTok’s ongoing efforts to enhance its in-app search functionality, aligning with users’ habits, particularly among younger demographics. Recognising TikTok’s role as a search destination for recommendations and information, the platform previously experimented with integrating Google Search results and direct links to external websites like Wikipedia and IMDb. By incorporating AI-driven results prominently, TikTok aims to cater to users’ preferences and further solidify its position as a go-to platform for discovering diverse content.
这款由人工智能支持的新搜索工具的诞生，反映出 TikTok 不断努力增强其应用内搜索功能，以符合用户的习惯，尤其是年轻人群的习惯为主。该平台认识到 TikTok 作为推荐和信息搜索的作用，曾尝试整合 Google 搜索结果以及直接指向维基百科和 IMDb 等外部网站的链接。通过结合人工智能驱动，TikTok 旨在迎合用户的偏好，并进一步巩固其作为发现多样化内容的首选平台的地位。