UK men are choosing sexy knickers over short-lived and often more pricey presents such as roses and champagne this Valentine's Day as they seek a bigger "bang for their buck" in a tough economic climate.

今年情人节，英国男人放弃昂贵而短命的玫瑰花和香槟，改送性感内裤给恋人，因为在低迷的经济环境下，他们想让自己的钱花得更加划算。

With a dozen red roses costing up to 100 pounds on Valentine's Day, including delivery, some men are prepared to spend a little more on lingerie, and still feel they are saving.

算上快递费用，情人节的一打红玫瑰要花费100英镑左右。因此，有的男人准备在内衣上多花点，即使这样他们也会觉得省了一笔。

"They're less expensive, last longer and provide hours of fun long after the rose petals have wilted," said Sharon Webb, head of design at department store group Debenhams.

丹本汉公司说：“内衣比较便宜，存放的时间也长。玫瑰花很快就会枯萎，但是内衣却能带来长时间的乐趣。”

Retailers are hoping Britons will set aside worries about rising bills, taxes and public spending cuts, to splash out on their loved ones on February 14.

零售商们希望英国人暂时将长长的账单、上涨的税费和削减公共开支等烦心事放在一边，在情人节这天为爱人痛痛快快地花一次钱。