满分范文
065
The pie chart above illustrates consumers' attitudes towards domestic brands of milk powder: 80.77% of consumers have a deep distrust, 10.9% don't care much either way, 0.64% would continue to buy domestic brands while 7.69% hope that things will improve in the future.
In recent years, it was found that a domestic brand had melamine in its baby formula. Some milk powder products of another brand contained carcinogens. And some baby formula made in China was being marketed under brand names registered abroad and some brands were claiming their products were imported. The result has been that many consumers have voted with their feet and turned away from domestic brands to foreign brands. This lack of professional ethics in the workplace, while providing short-term financial gain always leads to long-term losses when the public, as inevitably it does, finds out about these fake and inferior products.
Once a domestic brand loses the confidence of its consumers then it is almost impossible to gain it back. It is far better for domestic brands to concentrate on improving their work ethics which will lead to quality products.
参考译文
上面的饼状图说明了消费者对国产奶粉品牌的态度:80.77%的消费者极度不信任;10.9%一般;0.64%继续容忍;7.69%怀抱希望。
近年来人们发现,某国产品牌的婴儿配方奶中含有三聚氰胺,另一国产品牌的部分奶粉中含有致癌物质。还有一些国产的婴儿配方奶出售时打的是在国外注册的品牌名的旗号,而且有些品牌还声称自己的产品是进口的。结果,许多消费者不再支持和购买国产品牌的奶粉,转向进口奶粉。这种缺乏职业道德的做法虽然会带来短期的经济收益,但往往会导致长期的损失,因为公众必然会识破这些假冒伪劣产品。
一个国产品牌一旦失去了消费者的信任,就几乎不可能赢回信任了。国产品牌最好把精力放在提高自己的从业道德上,这样才能生产出优质产品。
素材词汇和短语
attitude 态度
milk powder 奶粉
distrust 不信任
melamine 三聚氰胺
baby formula 婴儿配方奶
carcinogen 致癌物质
market 出售
register 注册
claim 声称
import 进口
professional ethics 职业道德
workplace 工作场所
short-term 短期的
financial gain 经济收益
long-term 长期的
the public 公众
inevitably 不可避免地
find out 识破
fake and inferior products 假冒伪劣产品
far better 最好
concentrate on 把注意力集中于
work ethics 从业道德
quality product 优质产品
佳句拓展
1 Shoddy products would expose the consumers to health and safety risks.
劣质产品会使消费者面临健康和安全风险。
2 Government regulations are designed to look after the interests of the consumers.
政府制定规章制度是为了顾及消费者的利益。
3 Retailers and distributors have a responsibility to ensure that they only deal in legitimate products.
零售商和经销商有责任确保他们只经营合法商品。