Like bargain hunters in the real world, however, on-line shoppers need to be aware of the pitfalls in order to enjoy the benefits of e-commerce. For most, the main concern is the invisibility of whoever is on the other end of the transaction. Those walking into the cyber market armed only with a credit card and an active imagination need to follow a few guidelines.

但是就像在现实世界买廉价商品一样，网上购物者也需留意：在享受电子商务的方便的同时，也要承担风险。通常最令人担忧的是无法看见在另一端进行交易的对象。在线购物的人仅仅带着信用卡，其余都得凭想像，因此有些事必须注意。

(短文节选,本篇始于：网上购物 )