在电子产品方面怎么做才能取得惊人的成绩？市场调研能带来哪些好处
 
来听今天的讲解:
 
A: In recent years, we have made amazing achievements in electronic products.
 
近几年，我们在电子产品方面取得了很惊人的成绩。
 
B: I heard. How did you do that?
 
我听说了，你们是怎么做到的？
 
A: The main reason is that we often do market research, research customer attitudes and hobbies.
 
最主要的原因是我们经常做市场调研，研究顾客的态度和爱好。
 
B: As far as I know, you have a lot of regular customers.
 
据我所知，你们有很多的老顾客。
 
A: Yes. We regularly maintain regular customers and collect their feedback.
 
是的，我们会定期维护老顾客以及收集他们的反馈。
 
B: How do you protect your regular customers?
 
你们是如何维护老顾客的？
 
A: We have special people who are responsible for regular contact with regular customers and we give birthday or holiday gifts to regular customers who buy a lot of products. This is a great way to get a boost in sales. But then we found that relying solely on regular customers was not a good decision, so we decided to strengthen the market research and gather more information from different resources.
 
我们有专人负责定期联络老顾客，而且对于那些购买很多产品的老顾客，我们会赠送生日或者节假日礼物。这是一个很好的办法，我们之前就借助这个，销量得到了提升。不过后来我们也发现，纯粹依靠老顾客也不是一个很好的决策，我们研究后决定加强市场调研，从不同渠道搜集更多的信息。
 
B: That means you're only working on new customers?
 
意思是你们只致力于开发新客户？
 
A: No. We will stick to our approach to old customers and develop new ones.
 
不是的，我们会坚持对老顾客的做法，并且开发新顾客。
 
B: okay. Can you explain the market research to me?
 
好的，你能给我解释一下市场调研吗？
 
A: Well, in a nutshell, one of the goals of market research is to know whether there's a market for the product and its sales potential.
 
简单地说，市场调研的目标之一就是了解产品是否有市场以及产品的销售潜力。
 
B: Yes, but I'd like to remind you that you must not ignore regular customers.
 
是的，不过我要提醒你的是，你们千万不能忽略老顾客。
 
A: You said it.
 
你说的对。