1. Television is an attractive advertising medium in that_____________.
　　A) it has large audiences
　　B) it appeals to housewives
　　C) it helps build up a company's reputation
　　D) it is affordable to most advertisers
　　2. With the increase in the number of TV channels_________.
　　A) the cost of TV advertising has decreased
　　B) the nuiflber of TV viewers has increased
　　C) advertisers' interest in other media has decreased
　　D) the number of TV ads people can see has increased
　　3.Compared with television, newspapers as an advertising medium_________________.
　　A) earn a larger annual ad revenue
　　B) convey more detailed messages
　　C) use more production techniques
　　D) get messages out more effectively
　　4.Advertising on radio continues to grow because ___________.
　　A) more local radio stations have been set up
　　B) modern technology makes it more entertaining
　　C) it provides easy access to consumers
　　D) it has been revolutionized by Internet radio.
　　5.Magazines are seen by advertisers as an efficient way to___________.
　　A) reach target audiences
　　B) modern technology makes it more entertaining C) appeal to educated people.
　　D) convey all kinds of messages
　　6.Oui-of-home advertising has become more effective because_______
　　A) billboards can be replaced within two hours
　　B) consumers travel more now ever before
　　C) such ads have been made much more attractive
　　D) the pace of urban life is much faster nowadays
　　7. The challenge to Internet advertisers is to create ads that are___________.
　　A) quick to update
　　B) pleasant to look at
　　C) easy to remember
　　D) convenient to access
　　8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________
　　9.Direct mail is an effecitive form of advertising for businesses to develop_________________________
　　10.This passage discusses how advertisers select________________for advertisements.

       答案：

       1.A 2.D 3.B 4.C 5.A 6.D/B 7.C
　　8.quite homogeneous 9.relationships with consumers 10.media