One factor that can influence consumers is
their mood state. Mood may be defined __67__ a          67．A)as          C)by
temporary and mild positive or negative feeling             B)about       D)with
that is generalized and not tied __68__ any particular  68．A)over        C)to
                                                            B)under       D)up
circumstance. Moods should be __69__ from               69．A)derived     C)divided
                                                            B)descended   D)distinguished
emotions which are usually more intense, __70__ to      70．A)related     C)attached
specific circumstances, and often conscious.                B)referred    D)associated
 __71__ one sense, the effect of a consumer’s mood     71．A)On          C)In
                                                            B)Of          D)By
can be thought of in __72__ the same way as can         72．A)thus        C)even
                                                            B)much        D)still
our reactions to the __73__ of our friends—when our    73．A)signal      C)view
friends are happy and “up”, that tends to influence       B)gesture     D)behavior
us positively, __74__ when they are “down”, that can  74．A)for         C)unless
                                                            B)but         D)provided
have a __75__ impact on us. Similarly, consumers        75．A)relative    C)negative
                                                            B)decisive    D)sensitive
operating under a __76__ mood state tend to react to    76．A)given       C)fixed
                                                            B)granted     D)driven
stimulate(刺激因素)in a direction __77__ with that      77．A)resistant   C)insistent
mood state. Thus, for example, we should expect             B)persistent  D)consistent
to see __78__ in a positive mood state evaluate         78．A)consumer    C)retailers
                                                            B)businessmen D)manufacturers
products in more of a __79__ manner than they           79．A)casual      C)serious
                                                            B)critical    D)favorable
would when not in such a state, __80__ mood states      80．A)However     C)Moreover
                                                            B)Otherwise   D)Nevertheless
appear capable of __81__ a consumer’s meomory.         81. A)lifting     C)raising
                                                            B)enhancing   D)cultivating
     Moods appear to be __82__ influenced by mar-       82. A)readily     C)cautiously
keting techniques. For example, the rhythm, pitch,          B)rarely      D)currently
and __83__ of music has been shown to influence         83. A)step        C)band
                                                            B)speed       D)volume
Behavior such as the __84__ of time spent in            84. A)extent      C)scope
                                                            B)amount      D)range
Supermarkets or __85__ to purchase products. In         85. A)facilities  C)reflections
Addition, advertising can influence consumers’             B)capacities  D)intensions
moods which, in __86__, are capable of influencing      86. A)turn        C)detail
consumers’ reactions to products.                          B)total       D)depth
 

答案：

67) A as  
68) C to
69) D distinguished
70) A related
71) C In
72) B much
73) D behavior
74) B but
75) C negative
76) A given
77) D consistent
78) A consumers
79) D favorable
80) C Moreover
81) B enhancing
82) A readily
83) D volume
84) B amount
85) D intentions
86) A turn