耐克达成协议,将在纽约的服装上添加商标
Just do it!
想做就做!
City Hall and sneaker giant Nike have inked a two-year deal that gives the company the right to use New York City’s famed iconography — like the logos for the police and fire departments — on its apparel for two years, in exchange for a cut of the sales.
纽约市政厅和运动鞋巨头耐克公司签署了一项为期两年的协议,该协议授予耐克公司在其服装上使用纽约市著名图标的权利,比如警察和消防部门的标志,为期两年,作为交换,耐克将从销售额中分一杯羹。
The Franchise and Concession Review Committee last week signed off on the deal, which will give the city’s tourism arm, NYC & Company, a 5 percent cut of the revenue generated from Nike’s NYC-branded clothing and accessories.
特许经营权和特许经营权审查委员会上周签署了这项协议,该协议将使纽约市旅游部门NYC&Company从耐克纽约品牌服装和配件的收入中削减5%。
The Portland-based sneaker company will also give NYC & Company a still-to-be determined amount of the merchandise for giveaways.
这家总部位于波特兰的运动鞋公司还将向NYC & company赠送数量尚待确定的赠品。
City Hall is guaranteed at least $20,000 a year from the deal, which allows Nike to slap any city government logo — from the iconic taxi “T” to the Parks Department’s leaf to the NYPD’s bomb squad — on clothes and other goods.
这项协议保证市政厅每年至少能从这笔交易中获得2万美元的收入。根据协议,耐克可以在任何市政府的服装和其他商品上贴有任何标识,从标志性的出租车“T”到公园管理局的leaf,再到纽约警察局的炸弹小组。
The deal was first reported by news nonprofit The City.
这项交易首先由非营利新闻机构纽约市报道。