* 4C营销理论 (The Marketing Theory of 4Cs)
* 4R营销理论 (The Marketing Theory of 4Rs)
* 4P营销理论 (The Marketing Theory of 4Ps)
* 感性营销 (Sensibility Marketing)
* 利基营销 (Niche Marketing)
* 交叉营销 (Cross Marketing)
* 知识营销 (Infromation Marketing)
* 文化营销 (Cultural Marketing)
* 服务营销 (Services Marketing)
* 体验营销 (Experience Marketing)
* 定制营销 (Customization Marketing)
* 色彩营销 (Color Marketing)
* 绿色营销 (Green Marketing)
* 关系营销 (Relationship Marketing)
* 合作营销 (The Co Marketing Solution)
* 伙伴营销 (Partnership Marketing)
* 一对一营销 (One-to-One Marketing)
* 差异化营销 (Difference Marketing)
* 大市场营销 (Big Marketing)
* 个性化营销 (Personalization Marketing)
* 堡垒式营销 (Focalization Marketing)
* 数据库营销 (Data base Marketing)
* 服务分销策略 (Services Distribution Strategy)
* 服务促销策略 (Services Sales Promotion Strategy)
* 整合营销传播 (Integrated Marketing Communications, IMC)
* 水坝式经营 (Dam Operation)
* 战略营销联盟 (Strategic Marketing Union)
* 网络数据库营销 (Internet Data base Marketing)
* “整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)
