You should say

What is it?

What does it contain?

How often do you read it?

And explain why it is your favorite newspaper or magazine.

Further questions

What do you think of the importance of newspaper in people’s life?

What are the major accesses when people want to get information?

Now with the development of the internet, people have more choices to get inform

ation, what do you think of this? Do you think the newspaper will lose a lot of audience? Why?