Facebook正在推出一款名为Notify的全新手机新闻应用程序。其订阅内容来自《华盛顿邮报》及《时尚》等媒体合作伙伴。

The Notify app lets users subscribe to content from media partners on their smartphones. Facebook will be able to add news alerts in its daily notifications to a global audience.

Notify可以使用户在手机上订阅来自媒体合作伙伴的内容。Facebook可以将新闻提示添加到它的每日通知里，以供全球观众阅读。

A person uses a smartphone to look at the Facebook page of Cambodia's Prime Minister Hun Sen in central Phnom Penh, Cambodia October 7, 2015.

Facebook's "renewed push into mobile news reflects a big, global shift in media consumption patterns," said the Financial Times.

《金融时报》声称：“Facebook再度进军移动新闻，这反映出媒体消费模式的巨大、全球性转变。”

Facebook's profit and revenue growth reflected this shift in media. The world's largest social media platform said its third-quarter revenue grew to $4.5 billion on the strength of its mobile advertising.

Facebook利润与收入的增长反映出媒体的这种转变。这个全球最大的社交平台表示，凭借移动广告的收入，该公司第三季度收入增长至45亿美元。

Facebook, with 500 million users, has doubled its daily page views to 8 billion since April. The company also owns Instagram, a mobile photo and video-sharing app with 400 million users. Analysts were optimistic about Instagram's future growth.

Facebook，拥有5亿用户，四月以来，该网站每日的页面浏览量增加一倍，达到80亿。该公司还推行Instagram，一款移动照片与视频分享的应用程序，其拥有4亿用户。分析师对Instagram未来的发展持乐观态度。

Research firm eMarketer predicted global mobile advertising revenues for Instagram will reach $2.8 billion by 2017, up from $595 million this year. This represents over 10 percent of Facebook's global advertising revenues.

市场研究公司eMarketer预测Instagram的全球移动广告收入将从今年的5.95亿美元增加到2017年的28亿美元。这占据Facebook全球广告收入的10%以上。

This strong showing has positioned Facebook to compete with major social media companies as an advertising force, said analysts. "Facebook will drive growth and capture nearly 65% of social network ad revenues in 2015," reported eMarketer.

分析师表示，这种强劲增长已经将Facebook定位，作为广告主力军同各大社交媒体公司相抗衡。eMarketer报告称，“Facebook将推动增长，并占据2015年社交网络广告收入的近65%。”

Sheryl Sandberg is Facebook's Chief Operating Officer. "In the medium to long run, we believe that we're not competing between Facebook and Instagram. We're competing with other forms of media," Sandberg told analysts on a conference call. Visit the website www.chinavoa.com to get more information!

Facebook首席运营官，谢莉尔•桑德博格（Sheryl Sandberg），在一次电话会议上告诉分析师：“从长远来看，我们认为，我们并不是在Facebook和Instagram之间进行竞争，而是在同其他形式的媒体进行竞争。”

She said Facebook wants to grow in emerging markets and bring more people online who are not using the Internet.

她表示Facebook希望在新兴市场国家扩大运营，并带动更多不使用网络的人上网。

The advertising environment on social media is very competitive. Social media platforms are fighting for customers on laptops, tablets, phones and even watches.

社交媒体的广告环境竞争非常激烈。各个社交媒体平台都在争抢笔记本电脑、平板电脑、手机甚至是智能手表的用户。

Twitter is one of Facebook's competitors. Twitter's advertising revenues have slowed as the company struggles to add new users, reported the Wall Street Journal. Another competitor, Google, is selling more advertisements for less money on its own sites, said Ad Age.

Twitter是Facebook竞争对手之一。据《华尔街日报》报道，随着Twitter难以增加新用户，其广告收入增速已经放缓。《广告时代》则表示，另一位竞争对手Google，自有网站的更多广告正在降价销售。

I'm Mary Gotschall.

我是Mary Gotschall。

Mary Gotschall compiled this story for Learning English. Kathleen Struck was the editor.

______________________________________________________________

Words in This Story

notify – v. to tell (someone) officially about something

network– n. a system of computers and other devices (such as printers) that are connected to each other

app– n. a computer application

mobile – adj. able to be moved

optimistic– adj. having or showing hope for the future : expecting good things to happen

analyst – n. a person who studies or analyzes something

site – n. a website or place on the World Wide Web that contains information about a person, organization, etc., and that usually consists of many Web pages joined by hyperlinks

subscribe– v. to pay money to get a publication or service regularly

smartphone – n. a mobile phone with an advanced operating system which has features of a personal computer

Facebook is launching a news mobile app called Notify with subscription content from media partners like the Washington Post and Vogue.

The Notify app lets users subscribe to content from media partners on their smartphones. Facebook will be able to add news alerts in its daily notifications to a global audience.

Facebook's "renewed push into mobile news reflects a big, global shift in media consumption patterns," said the Financial Times.

Facebook's profit and revenue growth reflected this shift in media. The world's largest social media platform said its third-quarter revenue grew to $4.5 billion on the strength of its mobile advertising.

Facebook, with 500 million users, has doubled its daily page views to 8 billion since April. The company also owns Instagram, a mobile photo and video-sharing app with 400 million users. Analysts were optimistic about Instagram's future growth.

Research firm eMarketer predicted global mobile advertising revenues for Instagram will reach $2.8 billion by 2017, up from $595 million this year. This represents over 10 percent of Facebook's global advertising revenues.

This strong showing has positioned Facebook to compete with major social media companies as an advertising force, said analysts. "Facebook will drive growth and capture nearly 65% of social network ad revenues in 2015," reported eMarketer.

Sheryl Sandberg is Facebook's Chief Operating Officer. "In the medium to long run, we believe that we're not competing between Facebook and Instagram. We're competing with other forms of media," Sandberg told analysts on a conference call. Visit the website www.chinavoa.com to get more information!

She said Facebook wants to grow in emerging markets and bring more people online who are not using the Internet.

The advertising environment on social media is very competitive. Social media platforms are fighting for customers on laptops, tablets, phones and even watches.

Twitter is one of Facebook's competitors. Twitter's advertising revenues have slowed as the company struggles to add new users, reported the Wall Street Journal. Another competitor, Google, is selling more advertisements for less money on its own sites, said Ad Age.

I'm Mary Gotschall.

Mary Gotschall compiled this story for Learning English. Kathleen Struck was the editor.

______________________________________________________________

Words in This Story

notify – v. to tell (someone) officially about something

network– n. a system of computers and other devices (such as printers) that are connected to each other

app– n. a computer application

mobile – adj. able to be moved

optimistic– adj. having or showing hope for the future : expecting good things to happen

analyst – n. a person who studies or analyzes something

site – n. a website or place on the World Wide Web that contains information about a person, organization, etc., and that usually consists of many Web pages joined by hyperlinks

subscribe– v. to pay money to get a publication or service regularly

smartphone – n. a mobile phone with an advanced operating system which has features of a personal computer