ANNA KING
Address: 15 Sample Rd.
Melbourne VIC 3000
Email: a.king@isp.com.au
Work phone: (03) 999 5678
OBJECTIVE A position in senior marketing management with an internationally focussed premium food, wine or produce company. Seeking to expand management and team-building skills and build solid brands throughout the world. Available to relocate locally or internationally.
SUMMARY OF SKILLS
MANAGEMENT
Managed a marketing team of 18 people, telemarketing teams of 75 people and a $15 million dollar advertising budget. Responsible for the client/agency liaison between mainstream, below-the-line and data management agencies. Responsible for the overall profitability of five brands, four of which are market leaders in both share and volume.
PRODUCT DEVELOPMENT
Responsible for the launch of two brands onto the national market with each brand gaining a market share of 15 per cent and 22 per cent respectively within two years.
FINANCIAL
Prepared quarterly and annual budget reports. Presented and reviewed the forecasts to senior management and represented the Australian management team at the International MIA conference held in Chicago last December.
MARKETING RESEARCH
Co-ordinated focus groups (24 per year) and managed a team of 75 in-store market researchers to conduct field demonstrations. Presented research findings to management teams, which used the information as the basis for their product development plans, resulting in the extension of a brand that brought in sales of $2.1 million in the 97-98 financial year.
SALES
Ground floor experience in sales and merchandising with international fast-moving packaged goods company. Territory Manager for North Western region covering 78 stores, 12 product lines and approximately 28 sales promotional events per year.
STAFF TRAINING
Accredited "Train the Trainer" Instructor. Initiator of the Mentoring Programme at "Life Skills for Youth" organisation and now Board Member.
PUBLIC SPEAKING
Key note presenter at the Annual MIA Conference and regular guest speaker at CPI Award nights.
COMPUTERS
Fluent in both Apple and IBM platforms; Proficient in Excel, Word 6, PowerPoint, PageMaker. Typing = 65 WPM. Internet trained.
PUBLISHED WORKS
Co-authored seven articles for the "Marketing Management" magazine.
LANGUAGES
Fluent in French, both written and spoken.
WORK HISTORY
1996-Present Time: THE WINE AND FOOD EMPORIUM, Melbourne
Marketing Manager
1990-1996: DI PASTIO PASTA PRODUCTS, Queensland
Marketing Research Manager
1987-1989: FABER BISCUITS PTY LTD, Melbourne
Territory Manager (part-time)
EDUCATION
University of Queensland, Bachelor of Business (Marketing), 1996
Seacliff TAFE, Associate Diploma in Marketing, 1986
REFERENCES
Mr P Prentice, Di Pastio Products
Ph: (07) 999 7788
Ms D Schwimmer, Faber Biscuits
Ph: (03) 999 4321
