[00:00.00] UNIT 6
[00:03.29]We Need Retraining
[00:07.13]Integrated Skills Development
[00:11.10]Passage Improve Communication Skills
[00:18.83]Your work in business will involve communication—a lot of it
[00:24.76]—because communication is a major and essential of the work of business.
[00:31.74]Throughout a company workers send and receive information.
[00:37.38]They process information with computers,write messages,
[00:43.55]fill out froms,give and receive orders,and talk over the telephone.
[00:50.70]More specifically,
[00:54.07]salespeople receive instructions and information from the home office
[01:00.92]and send back orders and weekly summaries of their activities.
[01:06.87]Executives use letters and telephone calls to initiate business with customers
[01:15.02]and other companies and respond to incoming letters and calls.
[01:21.40]Production supervisors receive work orders,issue instructions,
[01:28.24]and submit production summaries.
[01:32.08]Research specialists receive production to investigate
[01:37.52]and later communicate their findings to management.
[01:42.66]Similar activities occur in every part of the company.
[01:47.02]Everywhere workers receive and send information as they conduct their work.
[01:54.29]Oral communication is a major part of this information flow.
[02:00.61]So,too,are various types of forms and records provided by computers.
[02:08.05]Yet another major part consists of various forms of written communication
[02:14.82]—letters,memorandums,and reports.
[02:19.39]All of these form of communications go on in business
[02:25.14]because communication is essential to the organized effort involved in business.
[02:32.50]Communication enables human beings to work together.
[02:37.96]In a business,it is the vehicle through which management performs its basic functions.
[02:44.83]Managers direct through communication,
[02:49.38]coordinate through communication and control through communication.
[02:55.75]Because commnication is so important in business,
[03:02.10]businesses want and need people with good communication skills.
[03:08.16]All too often they do not get them,
[03:12.24]however,because most employees,even the college trained,
[03:17.98]do not communi-cate well.
[03:21.74]Among the recent studies that support this observation,
[03:27.31]perhaps the most notable reports that one of the four major criticisms of today's
[03:34.67]college-trained people is their "poor communication and,especially,
[03:41.23]written communication."
[03:44.68]The communication shortcomings of employees
[03:50.35]and the importance of communication in business explains
[03:56.09]why you should work to improve your communi-cation skills.
[04:01.66]Whatever position you have in business,
[04:06.02]your performance will be judged largely by your ability to communicate.
[04:12.66]If you perform well,
[04:15.90]you are likely to be rewarded with advancement.
[04:20.55]And the higher you advance,the more you will need your communication ability.
[04:27.31]One study reports that top level administrators spend 85 percent of their work time
[04:35.67]communicating.
[04:38.60]The evidence is clear:
[04:41.97]im-proving your communication skill improves your chances for success in busi-ness.
[00:03.29]We Need Retraining
[00:07.13]Integrated Skills Development
[00:11.10]Passage Improve Communication Skills
[00:18.83]Your work in business will involve communication—a lot of it
[00:24.76]—because communication is a major and essential of the work of business.
[00:31.74]Throughout a company workers send and receive information.
[00:37.38]They process information with computers,write messages,
[00:43.55]fill out froms,give and receive orders,and talk over the telephone.
[00:50.70]More specifically,
[00:54.07]salespeople receive instructions and information from the home office
[01:00.92]and send back orders and weekly summaries of their activities.
[01:06.87]Executives use letters and telephone calls to initiate business with customers
[01:15.02]and other companies and respond to incoming letters and calls.
[01:21.40]Production supervisors receive work orders,issue instructions,
[01:28.24]and submit production summaries.
[01:32.08]Research specialists receive production to investigate
[01:37.52]and later communicate their findings to management.
[01:42.66]Similar activities occur in every part of the company.
[01:47.02]Everywhere workers receive and send information as they conduct their work.
[01:54.29]Oral communication is a major part of this information flow.
[02:00.61]So,too,are various types of forms and records provided by computers.
[02:08.05]Yet another major part consists of various forms of written communication
[02:14.82]—letters,memorandums,and reports.
[02:19.39]All of these form of communications go on in business
[02:25.14]because communication is essential to the organized effort involved in business.
[02:32.50]Communication enables human beings to work together.
[02:37.96]In a business,it is the vehicle through which management performs its basic functions.
[02:44.83]Managers direct through communication,
[02:49.38]coordinate through communication and control through communication.
[02:55.75]Because commnication is so important in business,
[03:02.10]businesses want and need people with good communication skills.
[03:08.16]All too often they do not get them,
[03:12.24]however,because most employees,even the college trained,
[03:17.98]do not communi-cate well.
[03:21.74]Among the recent studies that support this observation,
[03:27.31]perhaps the most notable reports that one of the four major criticisms of today's
[03:34.67]college-trained people is their "poor communication and,especially,
[03:41.23]written communication."
[03:44.68]The communication shortcomings of employees
[03:50.35]and the importance of communication in business explains
[03:56.09]why you should work to improve your communi-cation skills.
[04:01.66]Whatever position you have in business,
[04:06.02]your performance will be judged largely by your ability to communicate.
[04:12.66]If you perform well,
[04:15.90]you are likely to be rewarded with advancement.
[04:20.55]And the higher you advance,the more you will need your communication ability.
[04:27.31]One study reports that top level administrators spend 85 percent of their work time
[04:35.67]communicating.
[04:38.60]The evidence is clear:
[04:41.97]im-proving your communication skill improves your chances for success in busi-ness.
