It’s not what you know. It's who you know. Everyone knows that. Job hunters send out resumes. They reply to newspaper ads. They reply to Craigslist ads. They go to job fairs. They go online. But most of them don't get hired. If they knew the boss, they might get hired. But most job hunters don't know "the boss." So, they don't get hired. Mike wasn't working. He was tired of not working. He decided to try something different. He made two signs out of white cardboard. The signs said, "Hire me! $20/hour. Driver. 917-555-1234." He went to Times Square. He hung both signs around his neck. He was nervous about wearing them in public. But he was in New York City, the home of the Naked Cowboy. The Naked Cowboy poses for pictures in his white underwear. If he can do that, Mike thought, I can certainly do this.