在80年代初期
Apple Computer became the fastest
苹果电脑成为美国历史上
growing company in the US history.
发展最迅速的电脑公司
The Macintosh team was working on
Macintosh团队正朝着
what Steve Jobs hoped would be
乔布斯所希望
the next computer breakthrough,
成为下个电脑突破的方向而努力
but Apple was also searching
同时苹果电脑公司也正物色着
for a new CEO.
新的行政总裁
Jobs wouldn't get the title,
乔布斯没有坐上这个宝座
but be would help recruit
而是由他找回来的人
the man who did: John Sculley.
担任了这个职位：约翰史考力
The famous line,
大家都听过这个故事
since Sculley was running Pepsi,
史考力当时经营着“百事可乐”
the soft drink company,
一家软饮料公司
Steve Jobs said
乔布斯和他说
"Do you want to spend the rest of your life selling sugared water
你想下半辈子只是卖汽水给小孩
to kids or do you want to come with me
还是做你想做的，和我一起
and have a chance to change the world?"
把握一个可以改变世界的机会?
And when he came to work with Apple,
史考力去了苹果电脑公司之后
when Sculley came, they were inseparable.
他们经常形影不离
I mean, Steve and John even
乔布斯和史考力
when they would sit in a meeting,
即使在开会时
they would both sit together at the end of the table.
也要在桌边一起坐
I mean, it was just unbelievable
真的有点难以置信
and Sculley was totally excited
史考力感到非常兴奋
about working with Steve,
能和乔布斯一起工作
but clearly he knew nothing about the business.
但很明显他对电脑行业一无所知
Sculley was installed as CEO
史考力获擢升为苹果电脑公司行政总裁
in April 1983,
在1983年4月
just in time to help market
刚刚赶及帮忙推出
the new Macintosh computer.
全新的Macintosh
Today, we celebrate the first glorious of universe
今天我们将为一个辉煌的
for the information...
科技里程碑而庆祝
Apple's ad agency hired director Ridley Scott
苹果的广告公司请列尼史葛导演
to Make a commercial based on
基于乔治奥威尔的著作《1984》
George Orwell's book ‘1984'.
制作了一辑广告
That's the greatest ad ever run in the history of television
这是电视史上最大型的广告片
and the board of Apple at that time
不过当时苹果电脑公司董事局
disapproved that ad.
并不同意这样做
In fact, Steve Jobs and Steve Wozniak said
于是乔布斯和沃兹尼瓦克说
we'll put in the money to pay for the ad,
由他们出资制作这个广告
we'll do it ourselves.
让他们自己做
