他希望有一站式的数码音乐商店
What Steve needed to do to launch iTunes,
乔布斯推出iTunes
was convince the record companies
要做的是说服各大唱片公司
and the music publishers,
和音乐发行商
not an easy lot,
他们并不是普通的人物
to license their music
要将他们的音乐
to his online store
授权给乔布斯的音乐商店
so that be could then sell it.
然后再向大众销售
And one of the great ironies of Steve Jobs
因为乔布斯,我们又要付费
being the person who got us to actually pay for music again
才可以听音乐
is that Steve Jobs had been a pirate himself
当中最讽刺的是乔布斯在少年时
when he was a teenager.
也作过盗版的事
Jobs and Woz hacked the phone system
他和沃兹尼瓦克曾入侵电话系统
so they could get long distance phone calls for free.
使他们可以免费打长途电话
He was one of the few people
他是真正取得突破的少数人之一
that really broke through
他打破了唱片行业高层
what ended up being sort of a lot of fear end stubbornness
最常见的畏首畏尾
on the part of record industry executives.
和墨守绳规的做事方式
And be was determined to get
他还决心要使到披头四乐队
the Beatles to agree to put
同意将他们的音乐
their music on his catalog.
加到苹果的音乐目录中
And they had some. .
乐队的管理层
their management had some crazy idea well,
还有很疯狂的想法
let Steve Jcbs give us
就是叫乔布斯将苹果
10% of Apple
百分之十的股权给我们
and we'll do it,
那么我们便会答应
because we are going to make this company successful.
因我们会让乔布斯他们更成功
I remember calling Steve
我记得我打电话给乔布斯
and reporting in what failed meeting it was.
告诉他这个结论时
And he just said you know,
那次真的谈不拢的
just great music,
他只回答我披头四的音乐很好
but they are just wrong
但是你们弄错了
like don't worry about it.
还说之前谈过的问题算了
They're just wrong.
总之就弄错了
And I thought you know probably
我心想只有乔布斯才这么有信心
only Steve Jobs would have the confidence to be so certain
相信他懂得的东西
that be knew better than the Beatles.
比披头四乐队还要多
