你认为出口以前进行市场调查有必要吗?
[00:06:39] Yes, I think so.
是的，我认为有必要。
[00:08:04] I share the same view with you.
我与你有同感。
[00:09:52] Of course!
当然了!
[00:10:11] Actually, it must be done.
事实上，这是必须做的。
[00:11:24] What's the function of international market research?
国际市场调研的作用是什么?
[00:22:26] The single most important cause for failure in international business is insufficient preparation and information.
在国际贸易中唯一失利的重要原因是不充分的准备和信息。
[00:30:28] International market research permits the firms to take into account different environments, attitudes, and market conditions.
市场调研能使公司考虑不同的环境、态度和市场条件。
[00:40:20] With the development of the Internet, this research has become less complicated.
随着因特网的发展，这种调研已经变得不那么复杂。
[00:46:26] The search for information must always begin with an object.
进行信息方面的调研首先要有一个目标。
[00:52:01] How to select a market?
怎样选择市场?
[00:56:40] The exporter starts with the whole world, and with the crude statistical selection device.
出口商开始时选择的范围是整个世界，用的是未经分析的统计选择方法。
[01:02:20] After he narrows down his search he looks more closely at the details.
他缩小调查范围以后，就会对细节更加注意。
[01:08:09] When selecting a target market, you should concentrate on one or two markets to start with.
选择目标市场时，首先应该集中在一两个市场上。
[01:16:19] Do not overlook the smaller, less obvious, perhaps less competitive markets.
不要忽略了较小的、不太明显的、竞争可能不太大的市场。
