网站运行后，贝佐斯和他的员工精心调整其功能，增加了一键购物和顾客评语。1997年公司公开上市，投资者可以购买其股票。在接下来的几年内，贝佐斯扩大公司同站，在加拿大、英国、德国、法国和日本等地开展业务。
Management Style
管理模式
On the surface Bezos was easygoing with a sense of humor. On the other hand, employees and chroniclers found that he was adamant in his expectations of quick turnaround time on project completion and high productivity, as well as of innovativeness and intelligence. Consequently, Bezos was characterized as a relentless recruiter of talented, innovative individuals. Bezos and personnel According to Bezos, "People here like to invent, and as a result other people who like to invent are attracted here. And people who don't like to invent are uncomfortable here. So it's self reinforcing".
表面上，贝佐斯是一个随和而幽默的人。然而，同事和撰写者发现，他专注于项目的快速周转与效率，同时执着于创新与才能的发现。因此，贝佐斯以不遗余力招聘有天分、创新能力强的员工而出名。贝佐斯和人事经理全面检查未来员工大学成绩和 SAT的分数。贝佐斯说：“这里的员工喜欢发明，因此其他喜欢发明的人也会被吸引到这里来。不喜欢发明的人呆在亚马逊会不舒服。所以这是个自我加强的过程。”
To encourage new ideas, Bezos instituted the Just Do It program, wherein the winners were those who proceeded with projects that they felt would help the company without first asking their bosses' permission.
为鼓励新思想，贝佐斯开展了“想到就做”这个项目——员工无需上级许可就可以直接实行对公司有利的想法并能获得奖励。
注释：
1. launch vi. 开始;下水;起飞
例句：The municipal government will launch an extensive public works program next year.
市政府将于明年开始一项大规模的市政工程计划。
2. productivity n. 生产力;生产率;生产能力
例句：Scientific inventions such as these have raised labour productivity by a big margin.
诸如此类的科学发明， 都大大提高了劳动生产率。
3. reinforcing vt. 加强(reinforce的ing形式)
例句：Light entering this lattice gets bounced around in ways that generate colour by reinforcing the peaks of some wavelengths and cancelling out those of others.
进入该格子的光线反弹回来，通过加强了一些波长的波峰和减少了其他的波峰长度来产生出颜色。
4. institute vt. 开始(调查);制定;创立;提起(诉讼)
例句：There is more serious talk of it, though not at the institute level.
对于这个问题应有些更严肃的说法，尽管不是再研究所的层次上。
5. permission n. 允许，许可
例句：It is forbidden to reprint any article from this magazine without special permission.
本杂志中的各篇文章未经特殊许可一律不得转载。
