商务英语口语视频 (中级) 52 Amazon’s Major Challenges
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      As Amazon celebrates its 20th anniversary,...

      ...let's take a look at four major challenges it faces on its road ahead.

      One: slow international growth particularly in China,...

      ...where it's failed to make meaningful headway against Chinese e-commerce giant Alibaba...

      ...and other local players.

      Two: new challengers in the US,...

      ...with online marketplace Jet.com offering a variety of products at a discount to members,...

      ...and Instacart, a direct competitor to Amazon's Prime Fresh service.

      Three: the lack of a desirable mobile phone in its portfolio,...

      ...which leaves it completely dependent on others as more shopping moves to mobile.

      And four: the strong chance that brick-and-mortar retailers like Walmart...

      ...finally develop cohesive and successful e-commerce strategies.

      Amazon has been enjoying double-digit revenue growth,...

      ...but that growth has slowed in recent years.

      Its 2010 to 2011 growth of 41% went down to more than half...

      ...to only 20% growth from 2013 to 2014,...

      ...suggesting that some of these headwinds may be impacting the company.

      特色词汇难度级别HEADWINDS(Noun)7PORTFOLIO(Noun)7COHESIVE(Adj)6RETAILERS(Noun)5MARKETPLACE(Noun)5

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