Hello! Welcome to Michael's Better Business English.
你好!欢迎来到迈克尔的《商务英语晋级》。
Michael Jones
This month, we're looking at a difficult but important topic in business:...
这个月，我们一起探讨商务上非常难但也非常重要的话题：…
Michael Jones
...How to apologize politely.
…如何有礼貌地道歉。
Michael Jones
Now, this is a very difficult area for many Japanese business people...
现在，这个领域对很多日本商务人士来说都非常困难…
Michael Jones
...because it's very different culture to culture.
…因为不同文化之间的差异是很大的。
Michael Jones
Traditional Japanese polite style, meaning uses lots of polite language and bowing...
传统的日式礼节使用大量的礼貌用语以及鞠躬…
Michael Jones
...but it's quite different than say, Western style.
…但是西方的风格却大大不同。
Michael Jones
In countries such as America or Germany, apologizing is usually used rarely...
在一些国家，如美国和德国，道歉通常很少使用…
Michael Jones
...and to indicate accepting personal responsibility.
…而是表示承担个人责任。
Michael Jones
So, you need to be careful when and how should you apologize...
因此，你需要注意什么时候、应该怎么道歉…
...when working with people from different cultures.
…当你与不同文化背景的人工作的时候。
Michael Jones
Some advice to help you in general though, when apologizing to Western business people.
给你提供一些一般性的建议，当你给西方商务人士道歉时。
Michael Jones
Use these four steps.
用这么四个步骤。
Michael Jones
First, apologize.
第一，道歉。
Michael Jones
For example, "We are so sorry for the delay of the delivery."
比如，“我们很抱歉，交货延迟了。”
Michael Jones
Second, give a clear reason for the problem.
第二，给出一个造成问题的明确原因。
Michael Jones
"This was due to a mistake in our factory."
“这是由于我们工厂方面造成的一个错误。”
Michael Jones
Third, make an action clear that you will take in order to avoid the problem from happening again.
第三，制定一个清晰的行动计划以保证类似的错误不会再发生。
Michael Jones
Example, "We are changing our factory production schedule to avoid any future delays."
例如，“我们正在改变我们的工厂生产进度，以避免未来的任何延误。”
Michael Jones
And then finally, apologize again.
最后，再次道歉。
Michael Jones
"Again, we'd like to apologize for this accident."
“再一次，我们就这次事故致以歉意。”
Michael Jones
Use these four steps for a polite, clear, and effective apology.
利用这四个步骤，礼貌、清晰、有效地道歉。
Michael Jones
Thank you and good luck!
谢谢，祝你好运!
