And here's my take on why weddings are so expensive.
There's this economic concept called "asymmetric information."
With most things you buy,...
...you have a pretty good gauge on what you're getting for what you pay for.
You're pretty sure that an eight-dollar avocado is way too much...
...because you've bought avocados before.
Familiarity with a market produces balanced information between buyers and sellers,...
...and so they can settle on a fair price.
This is like Economics 101.
But most people shopping for wedding stuff have very little...
...if any experience with what they're buying.
Cake, dress, napkins, catering, venues, flowers:...
...this is stuff that you just don't buy very often,...
...so you don't have a very good gauge on what you should be paying.
This is made a lot harder by the fact that us wedding vendors...
...have a hard time posting prices on our website.
Usually, you have to reach out and inquire to get any sort of pricing information.
