This is a land known for order and discipline.

But for every social custom and rule, there are those who seek to break them.

I'm here to find Decora girls.

More than ten years after this iconic fashion subculture began.

A new generation is pushing their limits even further.

I think it's the freedom of expression.

You don't have to look every day the same.

You wear the things you love the way you want to wear them.

This is not a label.

It's not someone else's thing, it's my thing.