Advertisers tend to think big and perhaps this is why they' re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It' s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year.It only goes to show how much profit the big companies are making.Why don't they stop advertising and reduce the price of their goods?After all, it's the consumer who pays."

　　广告人往往喜欢夸张，或许这就是他们总是招人非议的原因吧。他们的批判者们对他们似乎有些愤愤之情，因为他们有自我推销的才华，也因为他们挥金如土。“真是作孽呀!”那些人感叹：“一个完全不创造价值的产业(如果还能把它称作产业的话)每年竟然要花费数百万英镑。这只能表示，那些大公司赚的钱多到什么程度。 他们为何不停止做广告以降低商品的价格呢?毕竟，要付钱的是消费者。”