rip/tear up the rulebook 
 
to do something in a way that is very different to the way in which it is usually done or has been done in the past
以与通常做某事或过去做某事的方式大不相同的方式做某事；另辟蹊径
 
The book reveals the story of how the couple tore up the rulebook and created completely new methods of brewing beer.
这本书讲述了这对伴侣如何另辟蹊径创造出全新的啤酒酿造方法的故事。