[00:07.82]My View On Product Placement
[00:11.87]Product placement is a form of advertisement,
[00:16.41]where branded products or services
[00:18.90]are placed in a context such as movies,
[00:22.51]TV shows, or dramas.
[00:24.56]People have different views towards this kind of advertisement.
[00:29.29]Some people believe that product placement
[00:33.15]is becoming increasingly important to the merchants
[00:36.51]as it has a great impact on promotions
[00:39.43]due to the fact that it is a good way to inform consumers.
[00:43.85]Others, however,
[00:45.46]think that product placement infringes the customers' rights
[00:49.45]as they hope to appreciate the movies
[00:52.00]or TV shows instead of the advertisements.
[00:55.42]From my viewpoint,
[00:57.60]product placement is a strategic tool of promotion
[01:02.06]employed by companies
[01:03.32]as a means of differentiating themselves from their competitors.
[01:07.61]And it is also a good way for TV or movie producers
[01:13.06]to raise funds.
[01:13.77]As long as product placement is placed
[01:17.68]in the context properly,
[01:19.06]we can accept it as one part of the movies or TV shows.
[01:23.92]
