市场营销与销售 Marketing and Sales

新产品发布 The Launch of a New Product

经典范文 Model

Subject：New product

Dear customers，

Shanghai Sports Shop, your exclusive source for high tech camping equipment, announces the latest in high country hiking boots. The new lightweight, waterproof boots with special ankle supports are available now at special introductory prices.

Designed for rugged terrain and wet conditions, the new boots are proving to be a hiker's dream come true.“You have to wear them to appreciate what a difference they can make，”says John Sing, who recently returned from a 10-day hike on Mount Tai.

The boots are available only at the Sports Shop. Drop in and see what they can do for you on your next outing.

Yours truly，

Matthew Xu

Sales director

主题：新产品

亲爱的消费者：

高科技野外露营设备的独家供应商——上海运动商店现发布一款最新的山地远足靴。这种新的轻质防水靴具有踝关节支撑设计，现在正以特别推广价出售。

这种新型靴子是专门针对崎岖地带和潮湿环境设计的，它将帮助远足爱好者实现他们的梦想。“你一定得穿上，感受一下这款靴子的不同之处”，约翰·沈说道，他最近刚刚结束了为期10天的泰山徒步旅行。

这款靴子只在运动商店出售。有时间请过来看看吧，看这款靴子能为你的下次远足做些什么。

马修·徐谨启

销售经理