The sales force was restructured to deal better with customer needs and new channels of communication were opened through telephone sales and Independent Financial Advisers. In 1986, Prudence was launched as the new image for Prudential Corporation, the traditional values of the company presented in a modern forward-looking way. The 1990s saw further diversification of products and methods of communication.

销售队伍的结构重新调整，以更好地满足客户的需要。开辟了新的通讯渠道，通过电话销售和独立金融顾问发展业务。1986年，推出“谨慎女神”，作为保诚总公司的新形象，公司传统价值的体现有了现代化、向前看的风范。20世纪纪90年代，产品进一步多样化，宣传方式进一步多样化。