Sales by telephone and through IFAs have gradually reduced the role of direct sales in customer's home. In 1997 Scottish Amicable was acquired, strengthening Prudential's position in the IFA sector. The launch of Egg in 1998 saw Prudential use a new distribution channel, targeting the Internet generation. The acquisition of M&G, the fund managers, in 1999 strengthened the Group's investment portfolio. In recent years Prudential has expended in key markets, principally the United States and Asia.

电话销售和独立金融顾问的发展逐渐减少了直接到顾客家里的销售。1997年，我们收购了苏格兰友好保险，加强了保诚在独立金融顾问行业的地位。1998年推出蛋蛋银行，保诚使用了一种新的营业渠道，目标是互联网的一代。1999年收购M&G这个基金管理公司，加强了我们集团的投资组合。最近几年，保诚在关键市场中扩展，主要是在美国和亚洲。