绿色生活越来越成为一种时尚，只是，这称得上是真正的环境保护行动吗？当一种环保成为标榜身份的行为艺术，其主体——环境，自然，生态——是不是被不公平地遗忘了？

　　While consumers are more likely to "go green" on the high street where they can be seen making altruistic choices, the privacy of online shopping brings out an entirely different behaviour。

　　当人们在商业街上购物时，通常会主动购买 “绿色”商品，以在人前显得自己颇具环保意识。但是，网上购物因为无人围观，后果就大不相同。

　　When people are not being watched by their peers they are more willing to shun the ethical products in favour of comfort and convenience。

　　当周围没有其他购物者时，人们就会无视那些环保产品，转而关注使用更方便的产品。

　　The habit has been studied by Vladas Griskevicius, of the University of Minnesota's Carlson School of Management, who found eco-friendly shopping decisions are not always motivated by a social conscious。

　　明尼苏达大学卡尔森管理学院教授Vladas Griskevicius发现，绿色购物的习惯并非受公德心驱使。