In 1895, a man named Luigi Lavazza purchased a little grocery store in northern Italy for about US$20. Today, over one hundred years later, Luigi Lavazza S.p.A is the irrefutable leader of the espresso market in Italy, boasting nearly 45 percent of the total coffee market share. The company owes its success to its dynamic approach to business and careful attention to its customers' needs.

1895年，一位名叫路吉·拉法札的男子花二十美元买下意大利北部一家小杂货店。一百年后的今天，路吉·拉法札连锁事业无疑已是意大利浓缩咖啡市场的领导品牌，占有约45%的市场。公司将其成就归功于机动灵活的行销策略及对顾客需求的关照。

(短文节选,本期开始连载：飘香“老咖啡”)