Back in 1954, Ray Kroc was already in his 50s when he persuaded the McDonald brothers to let him be responsible for a franchising operation. He expanded their clean, efficient, assembly-line style of marketing hamburgers from one location to more than 200 in just seven years. When Kroc died a billionaire in 1984, McDonald's fast-food restaurants were found in all corners of the globe and Kroc was extolled as the “Father of Franchising.”

早在1954年，雷·克劳克说服麦当劳兄弟让他负责经营一家专卖店时，他已年过50。短短7年内，他便将麦当劳销售汉堡所采用的既卫生又高效率的生产线风格，从一处发展到200多处。1984年，克劳克去世时，他已成为亿万富翁，麦当劳快餐店已遍布世界各个角落，克劳克也被誉为“专卖店行业之父”。

(短文节选,本期开始连载：开间专卖店 )