The reasons for the spectacular growth of franchising are not hard to identify. To begin with, a franchise operation has already identified a potential market and created a product to fit a consumer need. This is especially true of fast-food stores, which have kept pace with the changing outlook of modern societies.

找出特许经营行业迅速发展的原因并不难。首先，专卖经营已经确定了潜在的市场，也创造出了符合顾客需求的商品。这一点对于与现代社会瞬息万变的境况共同前进的快餐店尤为适用。

(短文节选,本篇始于：开间专卖店)