最差的广告标语和口号

Worst Advertising Slogans And Taglines

最差的广告标语和口号

Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

口号和标语对于一个品牌在商业中的定位都是非常重要的。他们只是范围不同:一个标语代表整个企业，而一个口号通常只代表一个产品或一个特定的广告活动的一部分。独立广告公司伦敦生物的首席执行官兼联合创始人丹•卡伦-舒特(Dan Cullen-Shute)表示:“我们生活在一个品牌认为他们需要‘目标’的世界。”品牌希望他们的受众不仅能感知产品，还能将其与更高的目标联系起来。这就是标语和口号发挥作用的地方——最好的标语以令人难忘的方式表达了更高的目标。例如，每个人和他们的母亲肯定都能回忆起耐克(Nike)的“行动起来”(Just Do It)号召，或者红牛(Red Bull)承诺“给你翅膀”(give you wings)。然而，并不是所有的口号都奏效。有些广告出现的时机不佳，例如，食欲抑制剂Ayds的广告播出了一个电视广告，广告语是“借助Ayds美味减肥”。鉴于该品牌的名字听起来与艾滋病的发音相同，而且是在艾滋病流行期间播出的……嗯，我想你们可以自己解决这个问题。Bored Panda网站为你整理了一份各种品牌的口号和标语的完整列表，这些口号和标语要么很糟糕，要么很怪异，要么很愚蠢。

#1 Sitting On Faces Since 2001

从2001年开始坐在脸上