重点是讲演的核心，因此应该有力而信心十足地陈述出来。就像标题的字母会特别显著突出一样，你对行动的请求也应该通过激烈的演讲，直接强调。你现在就要给听众留下“阳光”的印象，让听众感觉到你的诚意。你的请求不应有不确定或无信心的语气，游说的态度应持续到最后一个词，然后再进行“魔法公式”里的第三步。The Point is the entire theme of your talk. You should give it, therefore, with forcefulness and conviction. As a headline stands out in block letters, your request for action should be emphasized by vocal animation and directness. You are about to make your last impression on the audience. Make it in such a way that the audience feels the sincerity of your appeal for action. There should be no uncertainty or diffidence about the way you ask for the order. This persuasiveness of manner should carry over to your last words, in which you give the third step of the Magic Formula.