Now we`ve decided to go global, what form of entry should we use to get into the US market?
现在我们已经决定走全球化路线.我们应该采取什么形式进入美国市场?
尼克:
Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?
嗯.正如你在我的策略计划上看到的.我认为搞合资企业将是最好的选择. 你认为呢?
哈里:
I think for our type of consumer products a joint venture is not suitable because we don`t necessarily need a local partner.
我认为合资企业不适合我们这种类型的消费产品.因为我们不需要一位本地合伙人.
尼克:
But their local market knowledge could be invaluable.
但是他们关于本地市场的知识可能会大有价值.
哈里:
But there are easier ways to gain that local knowledge.
但是有更容易的方法获得那些本地知识.
尼克:
So what is your suggestion then?
那么你的建议是什么?
哈里:
I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.
我认为我们应该请一位经销代理人和一名业务顾问.这是获得本地知识的相对廉价的方法.
尼克:
But what about the marketing and sales aspects of the entry?
但是营销和销售方面怎么办?
哈里:
We can establish a small office there that can organize marketing and sales campaigns through outside marketing agencies.
我们可以在那边设一个办事处.它可以通过外面的营销代理公司组织营销和销售活动.
尼克:
Ok, but I think we should compile a full strategy guide before we do anything else.
好的.但是我认为我们在做任何事情之前.应该先编制一本完整的策略指南.
