HM: So what do you think about the invitation to speak at the conference in October?
P:   I think it’s a great opportunity.
HM: I agree. It will be good for the company to have our name up alongside those of the big brands.
P:   And people are always interested to hear about how new market entrants are getting on.
HM: We’ve certainly got nothing to be ashamed of on that front.
P:  Exactly. The question is whether you want to do the speech or you think I should do it.
HM: Well it’s an important show-I think it would look odd if you didn’t speak yourself.
P:   OK. And what about exhibiting?
HM: We’re putting an exhibition stand together at the moment.
P:   How much does it cost to exhibit?
HM: It depends which package you go for, but it won’t be cheap, around $15,000 probably.
P:  And how much does it cost per person?
HM: As a speaker, you’ll get in for free. And as exhibitors, we’ll get our first four people in for free as part of the cost.
P:  Well I wouldn’t worry about the cost too much-I think it’s important that all of our senior team is at the conference.
HM: Sure, it’s certainly the best place to make contacts.
P:  That’s right, and hopefully we’ll sign some new contracts while we’re out there.
HM: There are always a lot of media people at the convention, too.
P:  OK. So if it looks like we’re going sign any important deals we should draft press releases for them.
HM: If we have any budget left, we should maybe host a drinks party one evening as well.
P:  OK, but don’t forget to invite any important customers whatever you do.
HM: So what do you think about the invitation to speak at the conference in October?