Chanel is a Paris-based fashion house founded in 1909 by Gabrielle “Coco” Chanel. She operated on her design maxim that "simplicity is the keynote of all true elegance". Chanel has an unrivalled reputation for quality and style. Its iconic products include haute couture, perfumes, jewellery, bags and purses, and fashion accessories. The history of the company is full of glitz, glamour, movie stars and top fashion designers. Marilyn Monroe helped make the perfume Chanel No. 5 famous in the 1950s and Hollywood actresses have contributed to the glamour since. Chanel operates over 200 boutiques across the globe, always in upmarket shopping districts or ritzy department stores. Such is Chanel’s popularity and pull, it constantly has to fight battles to stop the illegal counterfeiting of its goods.