Eastman Kodak Company is a multinational US corporation famous for producing photographic materials and equipment. It was a pioneer in film photography and is now refocusing to compete in digital markets. Kodak started as the Eastman Dry Plate Company, founded by inventor George Eastman and businessman Colin Craft. They made the first cameras suitable for non-expert use. Eastman made the slogan "you press the button, we do the rest," when he marketed the world’s first simple camera in 1888. That camera was called the “Kodak”. It was so successful the word became the company name. The Eastman Kodak Company has become a leader in leisure, commercial, entertainment and scientific photography. The company employs 25,000 people and generates over $10 billion a year in revenue.