eBay Inc. is the world’s leading e-commerce company. It was founded as an online auction site in 1995 called AuctionWeb by Pierre Omidyar. He said: “What I wanted to do was create an efficient market, where regular people could compete with big business…It was a little bit of an experiment.” He changed the name in 1997 to be similar to his company Echo Bay Technology Group. Within two years of starting, the company hosted 2,000,000 auctions. The company website explains the success story to date: “With more than90 million active users globally, eBay is the world's largest online market place, where practically anyone can buy and sell practically anything…In 2009, the total worth of goods sold on eBay was $60 billion -- $2,000 every second.” The company employs over 15,000 people throughout the world.