Ferrari is one of the greatest names in automobile history. It conjures up images of speed, power and beauty. It was founded by Enzo Ferrari in 1929 as a racing team. He had no plans to manufacture cars for the road. The original name was Scuderia Ferrari, which translates as ‘Team Ferrari’. He decided to make street-legal cars in 1947. The company has since enjoyed unrivaled success in Formula One motorsport and an unparalleled reputation and glamorous image for its sports cars. The company is famous for its “Ferrari red” cars and the prancing horse logo. Ferrari also branched out into merchandising its brand. It makes sunglasses, luxury pens, perfume, high-tech bicycles and watches. It also opened Ferrari World in Abu Dhabi, where visitors can ride on a special rollercoaster to experience the g-force of a 0-100kph-in-2 seconds F-1 car.